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City Parks Alliance
Driving engagement and membership with a reimagined website
how we helped
Salesforce Integration
Social Media Creative
Content Strategy & Production
Data Visualization
The Social Driver team handled our compressed timeline, scope of the project, and extensive integrations, delivering the site on time and on budget. Their professionalism, clear communication, proactive thinking, and project management helped us meet the shared goal of digitally reintroducing ourselves at our Greater & Greener conference.
TOM MCCANN
DIRECTOR OF COMMUNICATIONS AND MARKETING,CITY PARKS ALLIANCE
Challenge
City Parks Alliance is the only independent, nationwide membership organization solely dedicated to urban parks. And they’re passionate about their work. Their website, however, was failing to meet their standards. Members couldn’t find resources, their brand image felt dated and their ad hoc AMS was costing hundreds of hours of work a year.
Solution
Social Driver partnered with City Parks Alliance to take a wholesale look at their web presence. Starting at the very highest levels we reworked the site architecture, user experience, content strategy and integrated the site with their tech stack. This was done in parallel with a brand refresh, ensuring a clean, modern and usable site.
Results
More people are visiting the site and are staying around. City Parks Alliance also issued a press release detailing the project in their own words.
10%
INCREASE SESSIONS
26%
DECREASE BOUNCE RATE
15%
INCREASE PAGES VIEWED PER SESSION
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Resources, Easily Found
The tools, videos, and publications City Parks Alliance has in their vast library have the potential to be a driving force of change for many parks across the country, so making them easy to find was a priority. In addition to an overhauled site map, we included an improved site search that does it all: Autocomplete, sort by topic or relevance, indexed PDFs and handles gated membership content with ease.
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Accessible Everywhere
The new website was built with accessibility in mind, meeting WCAG 2.0 standards sitewide. Additionally, the site is fully responsive and mobile ready. So no matter where you are or how you interface with the web you can still find the resources you need.
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Custom AMS Integration
Being able to manage your members is just as important as acquiring new ones. That’s why the new site boasts a fully integrated, Salesforce powered Association Management System.
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