We all want to make lightning strike—to launch an advocacy campaign that exceeds our goals and achieves results at the speed of light. To understand the science behind winning, let's take a lesson from nature.
Lightning may seem to emanate from the sky and strike the ground, but science tells us the opposite is true. An invisible "leader bolt" creates a channel between the cloud and the earth, releasing a charge of electricity that shoots up into the sky, not down. From this, we realize our initial understanding had more in common with the Zeus of Greek mythology than reality, and so we must have a different approach. The same is true with advocacy today.
Successful advocacy campaigns target existing pockets of energy and create channels to unleash that potential.
Social Driver listens to and clarifies your advocacy goals, conducting audience intelligence around those you are trying to reach and finding opportunities for unleashed potential. We then develop creative, content and technology designed to activate that potential and win.