You need to grow and manage your strategy. Today, digital and social media advertising can be key to hitting your goals.
Social Driver has significant experience and capabilities in producing quality leads and nurturing connections through digital and social media advertising strategies. Our proven strategic approach, includes audience research, smart audience targeting, planned touch points throughout the consumer journey, and ongoing testing, monitoring and optimization. Throughout the entire lifecycle of the campaign, we measure the strategic effectiveness in a way that continues to set the bar for success while clearly being able to articulate progress to executives and key stakeholders.
To best understand our planning process, it is important to first understand our strategic model. The Marketing Funnel is the traditional model used to understand the buyer’s journey from awareness to purchase to becoming a loyal customer, but rarely is the customer’s journey this simple and linear. When it comes to digital media advertising campaigns, we have adapted the Loyalty Loop, developed by McKinsey & Company global management company, to better define a consumer’s ongoing digital experience. Consumers will continue to interact with you following conversion. We’ll walk through the entire journey and explain how each digital touchpoint affects consumer loyalty.
Leveraging marketing and audience analysis, we will outline a series of targeting techniques, one of the most important steps, in ensuring we are effectively engaging the right people and optimizing the budget.