GED Testing Service, creator of the official GED high school equivalency program, knew it wanted to bring its dispersed, online community of graduates together. Social Driver, in partnership with the GED Testing Service, launched the #GEDGradDay campaign to empower GED graduates to celebrate the accomplishment of earning their high school equivalency while also encouraging the next generation of students to open the door to their futures with the GED.
Beyond the social media strategy, we focused on an integrated media approach that included earned media from outlets such as HuffPost, which wrote an article about the new national celebration.
As part of this campaign, we collected pictures, videos, testimonials, and posts from real people whose lives had been changed by the GED. We then promoted these stories in branded videos and social media posts from official GED accounts.