If CNN calls, you can’t send your logo. Just as thought leaders and executives must be ready and willing to speak on behalf of their organizations on issues that matter, they also need a strong online thought leadership strategy to make the most of today’s digital landscape. That’s why Bipartisan Policy Center (BPC), a respected nonprofit that promotes health, security and opportunity for all Americans, engaged Social Driver. We led a training series to help BPC and its leaders explore new strategies to use social media - especially LinkedIn - to advance their important work. As a result, BPC’s leaders' reach, engagement, and earned media coverage have increased.
Our session for BPC leaders, “From Chief Executive to Chief Influencer,” gave participants an action plan to raise their visibility online, so reporters could find them and engage with their research. We also showed BPC experts how to amplify their news coverage.
Soon after BPC housing policy expert Dennis Shea began applying these lessons, reporters started contacting him–and one of his commentaries landed in a prominent LinkedIn Daily News Roundup. After the training, Shea continues to be regularly quoted in the news media.
Social Driver training sessions lay a strong strategic foundation and give clients the tools to act on the strategy right away. For BPC, we conducted hashtag research and created a cheat sheet of hashtags they should target to join relevant conversations. We also created a playbook to announce and amplify BPC statements. This tool supports the Communications team and educates policy experts about best practices to amplify their research.