The American Council on Education partnered with Social Driver on the #DoublePell digital advocacy campaign to galvanize voters and urge Congress to double the maximum Pell Grant. Working on a tight timeline, our team launched the #DoublePell visual brand and website. The result: More than 5,000 constituents contacted their members of Congress, sending a clear message about strong bipartisan support for higher education.
The Pell Voices page introduces visitors to real Pell Grant recipients in their own words. Meeting people from all walks of life humanizes the abstract issue of college funding.
The website needed to have a unifying appeal to reach audiences across the political spectrum. We incorporated patriotic colors and approachable typography to reinforce the site’s bipartisan appeal.
Nothing makes the case for #DoublePell more strongly than the numbers. These eye-catching infographics showcase stark data that illustrate why the campaign matters.
As part of the #DoublePell social media toolkit, customized badges gamify the experience and incentivize visitors to contact their members of Congress. These badges harness Gen Z and Millennial visitors’ desire for belonging and community by inviting them to publicly identify with a cause they believe in.