Wanting to appeal to both the higher education audience, including students, we created a straightforward and bold brand style. Chunky typographic treatments, as well as vibrant action-oriented colors, work together to highlight important ideas, calls to action, and statistics.
For the video script and website, it was important to communicate a complex policy message in a way that even those unfamiliar with the policy nuances could understand. We also had to convey the urgency of the issue to inspire people to take action.
We made the issue more relatable by creating a “Faces of Dreamers” section of the website that allows people to tell their own stories and explain what DACA has meant to their lives.