Based on Latinx user behavior on YouTube, we decided to run a dedicated ad campaign on this platform. Our creative team developed and executed a compelling video that when launched, garnered a 35.90% click-through-rate which is well above the industry average of 15%. It was particularly successful with users ages 25-34 with household incomes in the lower 50%.
Our in-house digital and design teams developed and brought to life a strategic campaign that utilized creative with the look and feel of well-known Latina artists like Frida Kahlo. We used key insights from audience research and were able to reach over 120 thousand millennial women by using powerful imagery that would resonate with female voters. Additionally, the campaign reached a wider audience because Social Driver developed compelling and accessible copy in both English and Spanish.