Consumer Healthcare Products Association

Transforming the Health in Hand Website: Enhancing User Experience and Empowering Healthcare Consumers

Social Driver and the Consumer Healthcare Products Association (CHPA) worked together to revolutionize the Health in Hand website. By addressing the challenges of information overload and a poor user experience, Social Driver delivered a dynamic and user-friendly platform that empowers consumers to access vital healthcare resources easily.

how we helped

Branding & Identity
Web Design & Development
User Experience (UX)


The initial iteration of the website, formerly known as "Know Your OTCs," struggled with presenting an overwhelming amount of information on over-the-counter medicines and healthcare products. Poor organization and an uninspiring design hindered effective navigation, resulting in a frustrating user experience. Additionally, the outdated branding failed to connect with the target audience.


Social Driver, in collaboration with Mighty Good, CHPA’s branding agency, embarked on a journey to transform the Health in Hand website. Extensive consultations were conducted to gain a deep understanding of the desired direction and strategic vision. This facilitated the implementation of a new brand and user-centric design elements, optimizing the platform's usability and visual appeal.


Social Driver overhauled the website's user experience. The new design featured a wide range of dynamic and animated icons, bringing vitality to the interface. The result was a visually captivating and intuitive platform that resonated with users, making it easier for them to find desired information. 

The Health in Hand website received enthusiastic feedback, praising its simplicity and effectiveness in searching for symptoms, medications, and health-related resources. Users praised the platform's simplicity and effectiveness in searching for symptoms, medications, and other health-related resources. The improved website design and content strategy have positively impacted engagement and user satisfaction.

By leveraging the power of Webflow, Social Driver ensured smooth navigation throughout the website. The platform's layout and content organization were optimized to provide a seamless browsing experience. Users could effortlessly explore categories such as symptom relief, allergies, cold and flu, fever, self-care, healthy living, common products, resources, and about us.

Through the collaboration between Social Driver and CHPA, the Health in Hand website underwent a remarkable transformation. By addressing the challenges of information organization and subpar user experience, the platform now empowers healthcare consumers with accessible and reliable resources. The dynamic design, user-friendly interface, and positive user feedback demonstrate the successful impact of Social Driver's expertise in creating an engaging and valuable healthcare platform.

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