Hosted by nonprofit Society for Science, the Regeneron International Science and Engineering Fair (ISEF) is the world's oldest STEM (science, engineering, technology, and math) competition. In 2021, Regeneron ISEF pivoted to a virtual format. Social Driver created a multichannel digital advertising campaign that engaged the broader scientific community, generating over 8 million impressions and reaching more than 150,000 young people around the world.
The Society for Science’s in-house design team needed a deeper bench to develop ad graphics for Regeneron ISEF. Social Driver created a full suite of assets, including eye-catching stills, animated GIFs, and channel “reskins.”
Our creative team married a vivid, saturated watercolor aesthetic with screen-based imagery to reinforce the virtual nature of the event. These assets tapped into the visual preferences of our Generation Z audience, with bright, bold colors, energetic movement, and minimalistic design features.
Since Regeneron ISEF 2021 was a virtual event, communicating accessibility was key to reaching the broader scientific community. Our ads featured imagery of people working at their desks to show STEM professionals they belonged at the event--and could easily attend when it worked for their schedules.
As part of our integrated approach, our team also gave Society for Science a playbook for organic campaigns, including hashtag analysis, community management, partner activation, and email campaigns. These targeted recommendations gave the Society for Science the tools and insights to stretch their marketing budget even further.