One Schoolhouse re-envisions and delivers online learning and professional development by partnering with independent schools. The nonprofit embarked on a major rebrand to better stand out amid growing competition–and support the upcoming launch of its new membership community.
Social Driver worked with One Schoolhouse to develop a cohesive visual identity and strategic messaging that reinforced its role as a credible, modern leader in its space. This bold, digital-first brand has brought the nonprofit’s aspirational moment to life.
We used Social Driver’s signature Visual Affirmation Process, which keeps our design process transparent, providing clients with concrete examples of what different design approaches could look like along the way to ensure we’re all on the same page throughout the process. This creative alignment makes brand development as seamless as possible.
“We were so excited by the range of options Social Driver presented–each of them was different, but they all felt good,” Elizabeth shares. “The team really saw who we were and what we were trying to do, and they imagined all kinds of possibilities to achieve those goals.”
Refreshing the logo was a key focus of the rebrand from “buttoned up” to “business casual.” The original logo’s analog feel didn’t speak to One Schoolhouse’s role as a modern leader in online education. Our team designed a monogram logo that honors the brand’s history, while feeling flexible and fluid. The looping lines with repeating circles reflect One Schoolhouse’s spirit of innovation and inclusivity.
“When designing for the education industry, it’s easy to rely on iconography that skews too young, like alphabet blocks, or too college-focused, like diplomas,” Elizabeth notes. “Social Driver created something different and fresh that captures both our expertise and our approachability.”
One Schoolhouse needed strategic brand messaging to achieve its vision of launching an engaged community of academic leaders. Notably, they wanted to define those messages through ongoing collaboration with our team–an element they’d previously lacked in creative partnerships.
Our solution: crafting the messaging alongside them in real time, through online workshopping sessions. A senior Social Driver team member guided the One Schoolhouse team through these co-writing intensives. This approach helped the organization concretize its brand promise, generate authentic messaging and convert website visitors into advocates.
After wrapping up the creative process, Social Driver developed a style guide and delivered team training sessions for One Schoolhouse. These efforts helped One Schoolhouse launch the new brand strategically and cohesively as possible–cementing their credibility as a leader in the field.