Research has shown that increasing the diversity of leadership teams leads to more and better innovation and improved financial performance. But changing long-standing human resources practices can prove challenging for companies.
Grads of Life and Talent Rewire approached Social Driver wanting to increase diversity and inclusion in hiring by:
Social Driver built the Opportunity Navigator to help businesses understand how to incorporate Opportunity Employment practices and find resources. Opportunity Employment practices are designed to help companies to leverage their role as employers to promote economic justice, driven by racial and gender equity, while addressing pressing talent needs.
The Opportunity Navigator has been embraced by employers. During its rollout, about 70% of the initial employers included in the launch started the survey. Since then, leading companies, such as CVS and Bank of America, are seeing significant business benefits – such as reduced turnover, improved retention, and increased diversity and employee engagement – as a result of implementing Opportunity Employment practices.
The brand needed to be as powerful as the idea it was helping to communicate: embracing diversity and inclusion in hiring practices improves the bottom line.
It was imperative that this new brand stand on its own while leaving ample room to grow. A minimal approach to design with clean typography and a bold color palette created a sense of authority and trustworthiness. These elements, when paired with strong photography, connected the Opportunity Navigator’s message to the real people the initiative aims to help.
Social Driver used Gravity Forms, a premium plug-in with out-of-the-box features and an endless supply of add-ons, for the survey that provided: