Social Driver worked with Union Plus, the only nonprofit, consumer benefits organization created and endorsed by the AFL-CIO, to develop a series of videos promoting Union Plus programs for Union Plus AV tower display in AFL-CIO lobby.
Social Driver produced three, 60-second animated videos that simultaneously rotate on four screens. Assets move from screen to screen in an interactive way. Each video is stylistically similar and follows the Union Plus brand, but each video has bold stand-alone color palettes.
The first segment served as an introduction to Union Plus, the second highlighted key Union Plus programs, and the third highlighted the ways Union Plus programs give back to union members through grants and rebate programs, etc.
The video installation has increased awareness of Union Plus programs and driven website registrations and email and text message opt-ins.
Social Driver also developed social media-optimized videos based on these vertical videos.