We created a straightforward and energetic brand identity that captures our commitment to showing logical impact through data. An emphasis on modern typographic treatments and vibrant action-oriented colors, work together to highlight important ideas, calls to action, and statistics.
The Senior Living Impact brand is part of a family of three Argentum Senior Living brands, also created by Social Driver. Building on the Argentum brand style as a strong foundation, we created distinct identities that feel related while appealing to different audiences.
The microsite, seniorlivingimpact.org, includes data visualizations and an interactive map. Users can sort by location, compare data among states, and filter data by economic impact, government revenue, jobs supported, and social responsibility. We also future-proofed the map so that staff can easily update the national and state-level data.
We also designed infographic templates that focused on explaining the impact of the senior living industry on jobs supported, government revenue and social responsibility. These templates will allow Argentum to easily update and export additional images with new data.