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overview
Social Driver provided strategic support and website creation for The Victory Fund, a non-profit organization that supports LGBTQ candidates by offering campaign, fundraising, and communications assistance to increase the number of openly LGBTQ elected officials. Their goal is to elevate LGBTQ leaders who can further equality in government by improving the digital strategy for both the Victory Fund and Victory Institute.
Challenge
Raising the Visibility of and Turnout for LGBTQ Candidates
Provide campaign, fundraising, and communications support to LGBTQ candidates to increase the number of openly LGBTQ elected officials. Elevate openly LGBTQ leaders who can further equality at all levels of government, by improving the digital strategy for both the Victory Fund and Victory Institute.
Solution
Audience-Centric approach
Build two new websites for Victory Fund and Victory Institute, each separate, but still seamless for their visitors and stakeholders. The project required a brand refresh to modernize the organization’s image. We also selected and implemented a new CRM system to improve the client's use of data.
Results
After the launch of the new websites in 2017, Victory Fund and Victory Institute had a record-setting election year with their candidates winning more positions than any year previous. The website has led to better fundraising, communications, data-driven operations, organizing, and promotion of their events and trainings.
How We helped
User Experience (UX)
Website & Technical Strategy
Content Planning
Responsive Website Design
Google Analytics
Search Engine Optimization (SEO)
Ongoing Support & Maintenance
Data Visualization
Two Websites, One Brand
Social Driver re-designed, developed, and launched two full websites and a microsite under the same brand. This included an interactive map, event registrations, and secure donation processing.
Show don’t tell
The Out For America interactive map aims to show the organization’s impact in an engaging way. It plots every LGBTQ elected official that the Victory Institute supports in the U.S.
Donor focused
The sites were fully integrated with the EveryAction platform for immersive donor engagement and lead generation. The new sites make it easy for visitors to participate in Victory’s endeavors, whether that be through donations, shares, or the humble email list.
Mighty search
Alongside a refreshed site architecture, powerful search-and-filter tools allow visitors to quickly find the information they’re looking for.
Experience
digital with us.
