Iris Identity Protection

Generali

How do you help one of the world’s largest brands launch a new product in the US?

You share a customer’s story.

We helped Generali launch its new Iris Identity Protection product in the United States. The platform provides people-first identity protection services in times of crisis or distress, 24/7 365 days a year, anywhere in the world.

To help promote the launch of Iris Identity Protection, we created a promotional website and accompanying video that outlines the product, how it works, and its benefits.

To ensure success for this project, we worked closely with the client every step of the way. Up front, we conducted a creative intake, asking the client questions about their goals and needs to ensure that the final deliverables helped the client successfully launch an entirely new product in the US.

We developed creative solutions to budgetary and timeline restrictions to create a compelling, promotional video that is used on their website, conferences/exhibits, and social media. We paired concise messaging with clear visuals to show the product in use and make the client’s complex service easy to understand.

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