Has Meta broken new ground with the launch of Threads, “a cutting-edge platform designed to transform the way we connect, communicate, and share information”? Labeled “the Twitter killer” by media, the new platform is certainly getting a lot of attention and gaining users rapidly.

With its immersive features, seamless integration across devices, and faster interface, Threads has the potential to upend social strategies and redefine digital engagement. Digital teams also will have to adapt to the evolving landscape, familiarize themselves with Threads' functionalities, and develop strategies to leverage its potential. But before you can tackle this new tool…

• What is Threads?
• How will it impact your 2023 content strategy?
• What does this mean for your audience? Your followers?
• Will Threads upend your social strategy?

On July 7, 2023, National Digital Roundtable Advisory Board Members Patrick Kane, Head of Digital at British Embassy Washington, and Kevin Coroneos, Director, Digital Advocacy Strategy at The Investment Company Institute, and host Anthony Shop, Co-founder and CSO of Social Driver, Chairman of the National Digital Roundtable lead a virtual briefing on Threads.

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