Healthcare communicators are navigating a trust challenge that keeps getting harder. Confidence in institutions is down, misinformation spreads fast, and audiences are tuning out corporate voices.

So where does trust still show up?

People.

That was the focus of Lead on LinkedIn: A Bootcamp for Healthcare Communicators, a practical virtual briefing co-hosted by the Society for Health Communication and led by Anthony Shop, Co-Founder and Chief Strategy Officer at Social Driver.

👇 Watch the full session here

This wasn’t a theory-heavy webinar. It was a working session packed with examples healthcare communicators can actually use. In the video, you’ll learn:

• Why LinkedIn is now the most trusted major social platform, especially for healthcare and public-interest work
• How individual voices consistently outperform organizational pages and what that means for your strategy
• Simple ways to use LinkedIn to build trust without becoming “self-promotional”
• Why comments, replies, and reposts often matter more than posting links
• What “faces are the new logos” looks like in real healthcare communication examples
  

The big idea: faces beat logos

One of the strongest takeaways from the briefing is that credibility today comes from proximity. People trust people they recognize. On LinkedIn, that means leaders, researchers, and communicators showing up as humans, not just titles.

Anthony walks through real-world examples from healthcare and public health organizations showing how people-first posts:

• Reach wider audiences
• Build trust faster
• Strengthen internal culture while expanding external visibility

Why this matters for healthcare communicators

Accurate information isn’t enough on its own. It has to come from voices people trust.

This session shows how LinkedIn can support that work without adding unnecessary pressure or performative posting. If your role involves research translation, public engagement, or health storytelling, this bootcamp offers practical guidance you can apply immediately.

🎥 Watch the full bootcamp and see the strategies in action.