Breaking the noise barrier at SXSW

WeDC

overview

It was above and beyond anything we had set out to do.
JULIE WEBER
WASHINGTON DC ECONOMIC PARTNERSHIP REPRESENTATIVE

Challenge

All the Noise Noise Noise

SXSW is one of the biggest tech events in the country. Nearly half a million attend and every single attendee feels the need to tweet about their experience. News and tech companies are clamoring for social clout each trying to gain the attention of the masses. In the midst of all this chatter, how can an organization stand out?

Solution

Above the Noise

You need to come prepared if you want to have an impact at SXSW and we brought our full set of strategies to bear. A strong unified message, properly focused, has the ability to break through the noise and reach people’s ears. On-the-ground teams, influencers, organic and paid posts were coordinated with consistent messaging across each major network.

Results

We Took it to 11

In measurable results, the 2017 the #WeDC campaign achieved over 125 million social media impressions and over 30 million engagements. The campaign also just happened to break WDCEP’s record for lead generation at SXSW.

50,000

social media engagements

How We helped

Social and Digital Media Strategy
Content Strategy & Production
Digital Advertising Strategy

https://vimeo.com/album/4206511/video/195302793

Video within a cellphone sized window.

Tweeted by Shaq, Mashable, the Wu-Tang Clan and Billboard

Ready to Start a Project?

Interested in Joining Our Team?