SEO strategy to increase organic traffic and awareness

The NEA Foundation, a public charity founded by educators to improve public education for all students, wanted to increase organic traffic and overall awareness among its target audiences, but faced some challenges. The NEA Foundation did not appear for related keywords and phrases, its social media channels were not optimized, and referral traffic was low.

To help The NEA Foundation meet its goals, Social Driver conducted monthly SEO website audits that gave actionable recommendations to:

• Increase organic site traffic through the implementation of on-page SEO best practices
• Optimize social channels with relevant and trending keywords
• Increase referral traffic

Within one year of working with Social Driver, The NEA Foundation now appears in top positions on the first page of Google search results because their keyword clicks and impressions both rose by well over 100%. Website sessions have increased 10% and have increased in every area of the site. Additionally, the bounce rate decreased by 21%.