Connecting Hidden Heroes through an online community, website, and interactive map

Elizabeth Dole Foundation


The Elizabeth Dole Foundation is building an America where military caregivers are empowered, appreciated, and recognized for their service to our nation.

The cleanest website I’ve ever seen.
Tom Hanks


Build A Solid Foundation

Senator Elizabeth Dole established the Elizabeth Dole Foundation and the Hidden Heroes campaign to help raise awareness and seek solutions for our nation’s more than 5.5 million military caregivers. With less than four months until the campaign was to debut on NBC’s “Today” show, we needed to build a solid framework to support a national movement. Our goal was to create an online ecosystem for social engagement that would encourage these caregivers to connect to each other and to resources for support.


Supporting A Movement

We created the digital infrastructure for an online community and built a website and interactive map, all with a strategy designed to reach post-September 11th military caregivers. We also established a national registry, encouraging military caregivers to join the Hidden Heroes community and receive the camaraderie and support they need.


Movement Accomplished

In less than four months, Social Driver designed, developed, and launched the campaign website, including an interactive National Caregiver Map, a resource library, and a secure community for certified caregivers.

Hidden Heroes founder Senator Elizabeth Dole and caregiver advocate, Tom Hanks, debuted the website and community live on “Today,” followed by a launch-day ceremony at the US Capitol. Since its launch, Hidden Heroes has grown to be the largest military caregiver community in the country.

How We helped

Website & Technical Strategy
User Experience (UX)
Content Planning
Responsive Website Design
Video & Content
Wordpress Development
Salesforce Integration
Google Analytics
Search Engine Optimization (SEO)
Ongoing Support & Maintenance
Video within a cellphone sized window.

Making the Community Easy to Join

Using Facebook and, our team built a national registry to provide an easy-to-use, secure sign-up process for the private community. The conversion rate for sign-ups increased with a simplified user experience.

Screen shot of the Community Sign up widget

Showing Hidden Heroes’ Impact

An interactive map shows the impact of Hidden Heroes, both nationwide and locally, and invites caregivers to add their name to the map by joining the community.

Ready to Start a Project?

Interested in Joining Our Team?