Victory Fund & Institute

Two Organizational Websites & Interactive Map
challenge
Provide campaign, fundraising, and communications support to LGBTQ candidates to increase the number of openly LGBTQ elected officials. Elevate openly LGBTQ leaders who can further equality at all levels of government, by improving the digital strategy for both the Victory Fund and Victory Institute.
solution
Build two new websites for Victory Fund and Victory Institute, each separate, but still seamless for their visitors and stakeholders. The project required a brand refresh to modernize the organization’s image. We also selected and implemented a new CRM system to improve the client's use of data.
result
After the launch of the new websites in 2017, Victory Fund and Victory Institute had a record-setting election year with their candidates winning more positions than any year previous. The website has lead to better fundraising, communications, data-driven operations, organizing, and promotion of their events and trainings.

How do you grow the number of LGBTQ elected officials and elevate LGBTQ leaders at all levels of government?

You do it with pride.

We worked with the Victory Fund and Victory Institute to redesign and launch their new digital strategy to grow the number of LGBTQ elected officials and elevating LGBTQ leaders at all levels of government. Social Driver re-designed, developed, and launched two full websites and a microsite, including an interactive “Out For America” map, resource libraries, event registrations, and a secure donation process.

The website was launched in 2017, right before the election season. Victory candidates had a record-setting election year with more candidates winning positions than any previous year. The new website allows Victory Fund and Victory Institute to manage data in a much more integrated and streamlined way—allowing staff to more easily manage operations, donations, event registrations, and other key campaign workflows.

The website was specifically designed to respect the separate institutional missions of Victory Fund and Victory Institute, while making the experience seamless for website visitors. This website project included custom digital branding, graphic design, Search Engine Optimization strategy, reporting and analytics, and all other aspects of the website and digital strategy.

The “Out For America” interactive map shows every LGBTQ elected official in the US and locally, with the ability to view and filter the specific information.

The Out For America interactive map aims to show every LGBTQ elected official in the US and locally, with the ability to drill-down and filter

Designed to increase conversions for online donations and sign-ups

Optimized for SEO and social media sharing on Facebook, Twitter, LinkedIn and other popular social networks

Powerful search-and-filter tools that allow visitors to quickly find the information they’re looking for

Project Overview

Third-party Integrations
  • Salesforce.com
  • Donation platform
  • Facebook user authentication
  • Social media sharing
  • MailChimp 
  • Google Analytics
Other Features
  • Wordpress Content Management System (CMS)
  • Searchable resource library
  • Mobile responsive design
  • SSL / HTTPS encryption 
  • Backup / restore process
  • Staging & production environments
  • On-going security & patching
Custom Designs & Content Support
  • Video
  • ‍Images and photo carousels
  • Icons and buttons
  • Text blocks
  • Social media integration
  • Content feeds
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