December 14, 2021

Social Driver Tapped to Teach State Department Delegation about Influencer Marketing Trends

“Social Influencers for Social Good” Workshop Was Delivered for the International Visitors Leadership Program

Marketing & Communications
Social Media

Social Driver recently co-presented a session titled “Social Influencers for Social Good” for Indonesian social media influencers selected by the U.S. Department of State’s International Visitors Leadership Program (IVLP). The virtual exchange on Dec. 7 was organized by Meridian International Center, a nonprofit public diplomacy organization. 

Social Driver’s VP of social and digital media, Brittany Abdool, and Halle Golden, social and digital media strategist, co-presented the session with Ashwath Narayanan, founder and CEO of Social Currant. 

“Influencers aren’t just about selling products,” Abdool noted. “We’re seeing a huge increase in creators leveraging their influence to drive positive impact for the causes that they care deeply about. As leaders in influencer marketing, our team shared why and how Social Driver partners with creators to help move our clients’ missions forward. The influencers from Indonesia taught us so much about their personal experiences and the different ways they advance their causes through the use of social media.”

Social Driver’s chief strategy officer, Anthony Shop, added: “At Social Driver, we know influencer marketing can change the world for the better by uniting people around causes they care about. That’s why our digital and social strategists, creatives, and account teams dream up and execute impactful influencer campaigns for our clients every day. And it’s why we love giving back to our profession, by training and inspiring social influencers all over the world.”

As the U.S. Department of State’s premier public diplomacy initiative, IVLP allows embassy posts to cultivate relationships with emerging leaders around the world. Through short-term exchanges, current and emerging foreign leaders in a variety of fields develop lasting relationships with their American counterparts. Meetings reflect the participants’ professional interests and support American foreign policy goals. IVLP participants are nominated and selected by diplomats at U.S. missions abroad.

“This project sought to help the participants use their platforms and audience influence in a responsible, impactful manner,” said Mark W. Rebstock, VP of external relations at the Meridian Center for Global Leadership. “By meeting with these visitors virtually, Social Driver helped them better understand the factors that drive audiences to engage with media and how to maximize the impact of their social outreach.”

Each speaker brought unique expertise from their careers:

  • Brittany Abdool is an award-winning strategist with over a decade of experience leading, building, and executing successful digital and social media strategies. She leads Social Driver’s creative and media studios to provide best-in-class solutions—taking clients from ideation to exceeding their most challenging business goals. Brittany is fiercely passionate about using social media for good. She believes the influencer and creator economy can make a significant impact in this space.
  • Halle Golden, a copywriter turned strategist, is passionate about the positive impact social and digital media can have on the world. At Social Driver, she leads cross-platform campaigns, using channels such as YouTube, TikTok, and influencer marketing.  
  • Ashwath Narayanan leads Social Currant, a Washington, D.C.-based creative studio that works with nonprofits and social impact organizations to help them tackle emerging media platforms.

Abdool, Golden, and Narayanan taught the attendees about strategies and frameworks to optimize their social media channels to create more impact for social good. The speakers also shared real-world examples and case studies to inform the attendees’ strategies and advance their individual causes.

As a leading agency advising clients in multiple industries on influencer marketing to drive their business goals forward, Social Driver was uniquely positioned to educate IVLP’s attendees. Social Driver works with clients to provide proprietary frameworks that drive engagement among their target audiences—creating a roadmap for valuable content that benefits their brands and causes. 

Social Driver has led and participated in multiple IVLP programs, including a virtual session for global journalists. Social Driver’s chief strategy officer, Anthony Shop, has volunteered at IVLP’s delegations in Kansas City and as a member of the Global Ties U.S. Advisory Council. Recognized among the field’s most diverse, inclusive firms, Social Driver was named the top-ranking LGBTQ+ owned business in the U.S. by Clutch, a data-driven field guide for B2B buying decisions.