April 17, 2024

In the Driver's Seat: Q&A with Abbie Powers, Senior Account Manager

Driving Client Success and Team Collaboration at Social Driver

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Meet Abbie Powers, Social Driver Senior Account Manager!

Abbie is an asset to our account management team. From overseeing digital media projects to video creation to new websites, she’s an expert in helping our clients feel heard and supported throughout the process. 

Name: Abbie Powers

Title: Senior Account Manager

Location: Kansas City

What do you do at Social Driver?

I'm a Senior Account Manager at Social Driver. My role involves onboarding new clients, discussing potential future projects, and serving as a point of contact for our clients to ensure they feel supported throughout our work together. I want to make sure they have someone to come to and don’t feel siloed. 

What do you enjoy most about your job at Social Driver?

I love my team. The way we work together is wonderful. There is a real sense of cohesion and camaraderie. I feel very supported by all on my team. We start each day with a stand-up meeting, which sets the tone for the day, and with everyone being so lighthearted and positive, it’s the best way to start my day. 

Also, I love being a part of the journey through the myriad digital offerings we provide. From brainstorming with the team and client to seeing the transformation of ideas into captivating animations or an advocacy ad that resonates with millions, every step is an adventure. I find it intriguing the ways we can find all of our digital services to work together in a whole marketing approach. Whether supporting a website launch or revolutionizing a social campaign, the possibilities are endless with these teams. Watching the process unfold from beginning to end across all of our offerings is one of my favorite things.

When working on a project, what do people typically come to you for help with?

I believe being highly knowledgeable about the client and their goals is essential. I help ensure that client needs are communicated effectively and understood by our team so that we can deliver the best possible results. Having insight into the client's goals and vision and understanding their voice allows for preemptive adjustments by the team. This ensures that the client's feedback, if they came to us with concerns about excessive content or insufficient detail, can be addressed before the presentation, enabling the client to feel their input strongly influences the project.

Can you share a project you've worked on recently that you're particularly proud of?

There are two that I was delighted to be a part of last year. 

The first one was the animated video we did for the Leukemia & Lymphoma Society. They are raising awareness about cancer patients who are combat red tape during a time when they’re most vulnerable, as the treatment they’re able to recieve can solely depend on where they live. The video aimed to make sure cancer patients can get the help they need no matter where their doctor was located and not have to go through all this red tape. It hit really close to home for me as well with my grandpa passing away from cancer and the challenges he and my grandma faced getting the treatment he needed, it really brought it full circle when you have that experience and see firsthand the struggles. 

The other one I love is the Consumer Healthcare Products Association. We redesigned their website implementing their new brand, Health in Hand. We made it more user-friendly to where people can go on quickly and find, “I'm taking this drug. Does it interact with this?” Or “Hey, what do I do with this ailment?” Not only was it user-friendly, but the way the team put it together is absolutely stunning. I think it such a helpful tool. I continue to tell my friends about it and few of with one of them being a new mom, and she said it was so easy to use. 

What drew you to Social Driver, and why were you interested in working there?

I found Social Driver when I was working at a casino and every day I went home feeling deflated. There's only so much marketing you can do to try and make your job fun at a casino.  

I saw Social Driver, went to the website, and saw their core mission and values including, “Putting People Above Everything Else,” and “Ask Questions Even If You Think You Know The Answer.” I think those are incredible.  

When I got onboarded, everyone was incredibly helpful but also constantly doing things with The Driver Foundation or The Trevor Project. It felt like they were doing a lot of good in the world, and I wanted to be a part of that. It felt like they were genuinely driven to live up to their values and exceed "Believing We Can Do Better" by instilling that generosity through philanthropic avenues at the company.

What tips or advice would you give to someone considering joining Social Driver?

I would encourage them to consider the supportive and collaborative culture at Social Driver and the opportunity to make a positive impact through our work. The hybrid/remote work model has also been a game-changer for many of us, providing a better work-life balance.

Do you have a favorite Social Driver value?

I'm far too indecisive to pick one because I will bounce around from one to another every day. I love the idea of Putting People Above Everything else because that's always been my biggest thing. If you don't have a community, what are you even doing? What's the point? 

Feel Good At The End Of The Day is amazing. The other day, I needed to take time to reset, and everyone made sure that they were putting other people first in order to make sure I could feel good at the end of the day. It's incredible. 

What else? Asking questions even if you think you know the answer. I asked countless questions, especially when I began working on web projects. I'd inquire about things like, "What does DNS mean? What does this entail?" The team understands that not everyone possesses a technical background or specialty or is a subject matter expert. So, when asking questions, the team has never talked down to me when providing answers, which I always appreciate.

What do you do to feel inspired and motivated?

I find inspiration through collaboration with my team. Being part of brainstorming sessions with colleagues like Dale, witnessing their creativity flourish, or seeing Meg take an idea and run with it is truly inspiring. I'm genuinely thrilled to be a part of such dynamic teamwork.

Moreover, our team fosters a culture of sharing and learning. Tricia often brings in intriguing magazines highlighting emerging trends. Now, when browsing platforms like Reddit or social media, I find myself eager to share exciting finds with Justin or other team members. 

What's the last TV show you binge-watched?

I recently binge-watched "Crash Landing on You," a Korean drama series on Netflix. It was incredibly emotional and captivating—I highly recommend it!

I know you love live music, best concert you’ve been to?

Hands down, Paul McCartney was at Bonnaroo in 2013 because we had 80,000 people in the crowd singing along to “Hey, Jude” as his closer at the end. It was beautiful. He played so many fan-favorite songs, and his set was three and a half hours long.

Favorite album?

Transatlanticism by Death Cab for Cutie.

If you had a superpower, what would it be and why?

I think teleportation would be amazing because it would allow me to visit family and friends easily. I could spend my time with more family a whole lot easier between my sister in London, our mother-in-law in Alaska, my mom in Florida. I feel like there’s never enough family time.

And finally, what's your most overused emoji?

The upside-down face because I'm always injecting some lighthearted humor into every day, and the heart sparkle emoji. It’s so cute.