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The media landscape is changing fast. LinkedIn’s Victoria Taylor joined a National Digital Roundtable virtual briefing to share how leaders can use the platform to shape credibility, reach audiences, and drive meaningful impact.
The future of news is playing out in real time. Audiences are more skeptical than ever about where to place their trust. Executives and organizations are under pressure to show credibility in new ways.
That is why LinkedIn has quietly become a newsroom of record for professionals. With 1.1 billion members, 68 million+ company pages, and a steady growth in public content, LinkedIn is no longer just a Rolodex. It is where journalists, policymakers, and industry leaders go to see what matters and who is shaping the conversation.
At the latest National Digital Roundtable virtual briefing, hosted by Social Driver CSO Anthony Shop, we invited Victoria Taylor, Senior Community Editor at LinkedIn, to share her perspective on how the platform is transforming news and credibility online.
Her message: leaders who understand LinkedIn’s role as a news ecosystem will be the ones who earn trust, shape narratives, and reach the right audiences at the right time.
At Social Driver, we work with organizations that want to influence conversations at the highest level. What we have seen mirrors Taylor’s insights. LinkedIn is no longer optional. It is central to how influence works.
Where a press release once sufficed, today the expectation is a multi-platform, multi-format conversation. That means:
Taylor summed it up best: “This is where the business conversation is happening. It gives you an instant and continuous pulse check on messaging, on content, and on what people are saying about your executives.”
In other words, if you are not treating LinkedIn as a newsroom, you are missing where credibility is built.
Taylor outlined a playbook that echoes what we advise our clients:
At Social Driver, we have seen time and again that these tactics transform announcements from transactions into moments of influence.
Perhaps the most important takeaway? People trust people more than logos.
LinkedIn’s editors, and your stakeholders, want to hear directly from executives. That means investing in leadership profiles and ensuring that executives have:
This aligns with Social Driver’s mantra: faces are the new logos. When executives step into the role of thought leaders, organizations win trust and gain reach.
Taylor pointed to two trends that leaders should embrace now:
The algorithm itself rewards posts that pair context with strong visuals. Leaders who adapt will see stronger engagement.
At Social Driver, we see this as part of a larger shift: credibility comes from clarity, context, and showing up where your audience already is.
Another evolving area: hashtags and newsletters.
For leaders, this is not just a tactic. It is a long-term investment in credibility. And in an AI-driven world, the content you publish on LinkedIn increasingly shapes what is surfaced in search, summaries, and recommendations.
Why does this matter for leaders and communicators? Because LinkedIn is not just another platform. It is where influence and trust are being rebuilt.
Our takeaway from this National Digital Roundtable is simple:
🎬 Watch the highlight reel for the key moments.
▶️ Watch the full conversation for the complete discussion.
Links shared by LinkedIn’s Victoria Taylor during the session:
Still have questions? Reach out to Victoria Taylor on LinkedIn.
