WeDC

Breaking the noise barrier at SXSW

WeDC logo on vibrant abstract background

Challenge

All the Noise Noise Noise

SXSW is one of the biggest tech events in the country. Nearly half a million attend and every single attendee feels the need to tweet about their experience. News and tech companies are clamoring for social clout each trying to gain the attention of the masses. In the midst of all this chatter, how can an organization stand out?

Challenge

Above the Noise

You need to come prepared if you want to have an impact at SXSW and we brought our full set of strategies to bear. A strong unified message, properly focused, has the ability to break through the noise and reach people’s ears. On-the-ground teams, influencers, organic and paid posts were coordinated with consistent messaging across each major network.

Results

We Took it to 11

In measurable results, the 2017 the #WeDC campaign achieved over 125 million social media impressions and over 30 million engagements. The campaign also just happened to break WDCEP’s record for lead generation at SXSW.

How We Helped

Social Media Strategy
Content Strategy & Production
Creative Direction & Production
Social Media/Community ManagementSocial Media/Digital Advertising
On-the-ground
Social Media Team

50,000+
Social Media Engagements
Collage of Twitter posts

Tweeted by Shaq, Mashable, the Wu-Tang Clan and Billboard

Collage of Twitter Posts
It was above and beyond anything we had set out to do.
Julie Weber
Washington DC Economic Partnership Representative
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