The NEA Foundation

SEO strategy to increase organic traffic and awareness

Screenshot collage of the NEA foundation Yearbook website

Challenge

The NEA Foundation, a public charity founded by educators to improve public education for all students, wanted to increase organic traffic and overall awareness among its target audiences, but faced some challenges. The NEA Foundation did not appear for related keywords and phrases, its social media channels were not optimized, and referral traffic was low.

Solution

To help The NEA Foundation meet its goals, Social Driver conducted monthly SEO website audits that gave actionable recommendations to:

  • Increase organic site traffic through the implementation of on-page SEO best practices
  • Optimize social channels with relevant and trending keywords
  • Increase referral traffic

Results

Within one year of working with Social Driver, The NEA Foundation now appears in top positions on the first page of Google search results because their keyword clicks and impressions both rose by well over 100%. Website sessions have increased 10% and have increased in every area of the site. Additionally, the bounce rate decreased by 21%.

Key Word Traffic

Within one year, Social Driver helped to increase organic keyword clicks by 132% and organic keyword impressions by 159%.

Impressions
159%
1,560,371 vs 601,295
Clicks
132%
38,321 vs 16,482
NEA Foundation
158.90%
137.15%
Stem Grants
102.12%
100.52%
Grants for Teachers
66.11%
130.45%

Page Traffic

Social Driver helped The NEA Foundation to increase sessions to its website by over 10%. Sessions also increased in every area of the website, while the bounce rate decreased by 21%.

Sessions
10.2%
200,514 vs 181,954
Bounce Rate
21%
45.57% vs 57.47%

Improved Search

The NEA Foundation now appears in top positions on the first page of Google search results for multiple search terms, and referral traffic continues to increase month over month.

Screenshot of Google's Search results showing NEA Foundation near the top
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National Academy of Sciences Open House

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