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The NEA Foundation, a public charity founded by educators to improve public education for all students, wanted to increase organic traffic and overall awareness among its target audiences, but faced some challenges. The NEA Foundation did not appear for related keywords and phrases, its social media channels were not optimized, and referral traffic was low.
To help The NEA Foundation meet its goals, Social Driver conducted monthly SEO website audits that gave actionable recommendations to:
Within one year of working with Social Driver, The NEA Foundation now appears in top positions on the first page of Google search results because their keyword clicks and impressions both rose by well over 100%. Website sessions have increased 10% and have increased in every area of the site. Additionally, the bounce rate decreased by 21%.
Within one year, Social Driver helped to increase organic keyword clicks by 132% and organic keyword impressions by 159%.
Social Driver helped The NEA Foundation to increase sessions to its website by over 10%. Sessions also increased in every area of the website, while the bounce rate decreased by 21%.
The NEA Foundation now appears in top positions on the first page of Google search results for multiple search terms, and referral traffic continues to increase month over month.
