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The National Health Law Program
Empowering Patients to Become Health Care Advocates
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how we helped
Research & Digital Strategy
Website & Technical Strategy
User Experience (UX)
Video & Content
Creative Concepts
SEO Research
Our HealthySteps program has a goal to reach at least 1 million babies and toddlers by 2032, and our new website supports the people making it happen. The early childhood development experts who support families can find our latest resources and announcements--and they’re in love with the clean, engaging design! Social Driver helped us gather user feedback, and the new website directly addresses their needs. The new site better tells the HealthySteps story and is a game changer for our growing program. We couldn't have done it without Social Driver.
Ernestine Benedict
CHIEF COMMUNICATIONS OFFICER, ZERO TO THREE
Challenge
Creating a Cohesive, User-Friendly Experience
ZERO TO THREE is a global association with a mission to give every baby and toddler a strong start in life. The nonprofit promotes nurturing parenting and healthy development through programs like HealthySteps, which assists pediatric primary care providers in adding a child development expert to their team. HealthySteps serves a healthcare audience that is unique from that of the parent organization, ZERO TO THREE. That presents a unique challenge of aligning its brand to its audiences while also aligning to the ZERO TO THREE parent brand. The previous HealthySteps website faced challenges of its own. It was difficult for current and prospective HealthySteps practitioners to navigate. And updating the site was frustrating and stressful for the ZERO TO THREE team.ZERO TO THREE turned to Social Driver to create a cohesive brand identity for HealthySteps and revamp the website’s functionality from the inside out.
Solution
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Results
Meeting the Needs of Providers and the ZERO TO THREE Team
The HealthySteps rebrand and website launch were a resounding success. Feedback from the ZERO TO THREE community shows that the new HealthySteps brand feels unique and special, yet clearly nestled under its parent organization’s umbrella. ZERO TO THREE’s board of directors loves the new visual identity, which gives the organization a platform to showcase the brand it has long aspired to be.
Meanwhile, the new website has dramatically improved the membership experience, through enhanced functionality, easier navigation and stories that spotlight the program’s success.
16%
increase in session duration
13 sec
increase in time spent on site
1%
increase in new visitors in just 3 months
16%
increase in session duration
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A groovy brand that captures what counts
Healthcare often has challenging and sometimes negative implications to many people. We needed a brand that didn't feel like a stereotypical healthcare brand...that felt warmer and more inviting.
The asterisk in our simple wordmark, inspired by the Star of Life, emphasizes the word "care," indicating its many meanings to our audience and invites them to share what matters to them.
Bright colors, approachable type, duotone images and playful patterns combine to create a brand that welcomes you into the conversation.
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Reaching the Target Audience on Social Media
From our research, we determined that social media would need to play a major role in reaching low-income and rural communities, the majority of whom are smartphone-dependent internet users. So, developing creative content that could be adapted for different channels was a key component of this campaign.
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Reaching the Target Audience on Social Media
From our research, we determined that social media would need to play a major role in reaching low-income and rural communities, the majority of whom are smartphone-dependent internet users. So, developing creative content that could be adapted for different channels was a key component of this campaign.
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Experience
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