Many people don’t realize that chronic obstructive pulmonary disease (COPD), an inflammatory lung disease, can be related to a rare genetic condition referred to as alpha-1. The good news is that a test is available that determines whether a patient is at risk for genetic COPD, which allows doctors to get ahead in the treatment of the disease. The bad news is that most people are not aware of the test or that COPD can have a genetic cause.
The COPD Foundation wanted to find a way to educate patients about the genetic link and to drive people to its website to order the free AlphaID test. Social Driver created an animated explainer video to educate people at risk for genetic COPD and their caregivers about the importance of testing.
The video effectively translated this complex information into an easily digestible format, which could be used in meetings and across digital platforms. It received substantial engagement across all platforms, leading people to learn more about genetic COPD and the tests available to them.