Case Study

Today's Students Coalition:
Smarter Public Policies, Better Student Outcomes

Today's Students Coalition is bringing energy, passion and change to the education policy sphere. They needed a brand that could keep up and we delivered.

What we did
Content and UX Strategy
Branding
Visual Design
Development
Social Media
Motion Graphics

Bolstered by a bold color palette, and strong typography the brand can be easily extended into the social media sphere allowing their message to reach thousands.

Action orientated, bipartisan and student minded

It's important that the brand not sink into petty arguments and distracting minutiae. Instead the brand needs to encourage action (now) and remind people that there are real students with real struggles on the other side of these policies. By highlighting the diverse nature of today's students through photography and color we were able to create a strong, bold brand that focuses on progress, goals and tangible results.

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