Case Study

The Modern Military Association of America:
The Voice of the LGBTQ Military & Veteran Community

In early 2019, OutServe-SLDN and the American Military Partner Association sought our help to name and brand the organization resulting from their merger. We conducted stakeholder interviews to inform the name and brand creation. AMPA unveiled the new name and brand at its annual fundraising gala.

What we did

The Opportunity

When two organizations join forces it means there is an opportunity for great impact, as well as for differing visions and priorities to collide. We had the pleasure of working closely with stakeholders from both Outserve-SLDN and the American Military Partner Association teams to create a new name, tagline and unified visual identity that captured both parties vision for their new organization.

Initial Logo Concepts

Final Logo