Transforming the convenience store transaction into connection
While Dash In seems to offer more options than a person could eat in a year, it could be what doesn't make their menu that holds the most allure. Our Secret Menu campaign arouses a feeling of exclusivity by allowing customers to design their own menu item, vote on their favorite, and actually eat it!
What good is a secret if you have nobody to whisper it to? By leveraging the digital community we can crowd source our hidden menu, encouraging engagement and personalization.
Video is king in the digital world. Platforms like Instagram, Snapchat, and TikTok provide a new way for Dash In to test new products and interact with users.
Create a unified and seamless brand experience for Dash In and Splash In customers that encourages customer loyalty engagement with both brands. It's not your generic rewards program. It's Dash Cash.
Dash Cash will build brand loyalty and motivate users to use your mobile app. It provides the opportunity for seamless payment experience, offers and prizes, all through the app.
A customer at a rivaling convenience store is served a Dash In ad, offering them Dash Cash to visit a their nearest Dash In location.
A "Dash of" is a fill in the blank style tagline campaign that extends the Dash In brand beyond the world of convenience stores by allowing the brand to be inserted into everyday conversation and life. A Dash of positivity, a Dash of excitement, a Dash of more!
As the old adage goes, you don't sell the steak you sell the sizzle. Instead of focusing on dry product details, we choose to focus on the emotion and energy of the Dash In brand. Lifestyle photography, intentional use of type and clever placement of Dash In products work together to create an irresistible campaign.